01 The Sourcing Matrix
At Singapore Trend Data, we operate under the principle of data minimization. We only collect information that is strictly necessary to deliver high-precision trends and market intelligence. This includes:
Direct Identifiers
Name, professional email, and corporate affiliation provided during account registration or report requests.
Technical Telemetry
IP addresses, browser configurations, and interaction patterns within our trend lab portals.
We do not engage in broad-spectrum surveillance. All data collection points are clearly marked, and we do not purchase third-party personal databases to augment our primary research.
02 Functional Utilization
Processing activity is restricted to the specific purposes for which consent was granted. Your data serves as the foundation for:
- Generating personalized market intelligence reports and forecasting alerts.
- Facilitating communication regarding service updates or critical market shifts.
Important Notice: We do not sell your personal identifying information to advertisers or external brokers. Data remains within the Singapore Trend Data computational perimeter.
03 Security Architecture
We utilize industry-standard TLS 1.3 encryption for data in transit and AES-256 encryption for data at rest. Our infrastructure is hosted in ISO 27001 compliant data centers located strategically within Southeast Asia to comply with regional data sovereignty requirements.
Internal access to user data is granted on a "least privilege" basis. Only authorized quantitative analysts and system administrators can access raw backend logs, all of which are subject to rigorous audit trails.
04 Information Lifespan
Personal data is retained only as long as necessary to fulfill the service obligations described in our Terms of Service. If an account remains inactive for a period exceeding 24 months, we initiate a scheduled purging process unless legal requirements dictate otherwise.
05 The Individual Mandate
As a user of Singapore Trend Data, you retain several fundamental rights under the Personal Data Protection Act (PDPA) and relevant international standards:
- Right to access your stored records
- Right to correct inaccuracies
- Right to request permanent deletion
- Right to withdraw consent at any time